NGO media briefing

We help our members to work more effectively with the media

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Latest News & Blogs

COP26 must support communities already dealing with climate change
September 06, 2021

COP26 must support communities already dealing with climate change

We need COP26 and the media to deliver for people and communities who are already feeling the harsh impacts of climate change writes Mary Friel, COP26 policy and advocacy manager at British Red Cross.

How the International Rescue Committee found success on Instagram
July 28, 2021

How the International Rescue Committee found success on Instagram

Audiences are increasingly turning to Instagram as a source of news and information, offering INGOs an excellent opportunity to use the platform as a space to share their expertise. Poppy Bullen, Senior Digital Communications Officer at IRC, shares her top tips for INGOs hoping to up their game on Instagram.

‘Keep things simple’
July 21, 2021

‘Keep things simple’

The Guardian’s award-winning podcast, Today in Focus, was launched almost three years ago and it has been widely praised, winning best current affairs podcast at the British Podcast Awards. Rachel Humphreys, one of the presenters and producers, recently gave IBT members a masterclass.

Find Out More
September 28, 2021

Briefing on climate change with BBC News

Matt McGrath, the BBC’s Environment correspondent, will be talking us through the BBC’s plans for its coverage in the run up to COP26.

Recent Reports

The Media: Where Next?
February 10, 2021

The Media: Where Next?

In this report, we track the changes that have taken place in the media landscape as a result of the COVID-19 pandemic and Black Lives Matter movement, and identify how INGOs can take advantage of them to engage more effectively with a range of audiences.

Podcasts: Where Next?
January 27, 2020

Podcasts: Where Next?

Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…

The Challenge of Children’s TV: How to engage the YouTube generation with the wider world
April 01, 2019

The Challenge of Children’s TV: How to engage the YouTube generation with the wider world

Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...

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The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues..

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Executive Producer, Al Jazeera English